Because of the quality that has become synonymous with our name, our cars sell themselves - so you'll never experience high pressure sales tactics, gimmicks, or games. Although we've broadened our horizons far beyond the classic Defenders and Series trucks of our early days, our core specialty remains Land Rover, and the unmatched freedom and comfort they provide while exploring both on and off-road.Īt RMR 4X4, we are obsessive about procuring excellent condition, gently used vehicles, which we thoroughly inspect and refurbish to ensure our products require zero apologies.
Shouldn't the buying process be just as enjoyable a journey?Īs we've grown, we've established ourselves as one of the premier dealers in the country for specialty 4WD and overland vehicles. The trucks we sell are adventure machines, designed to carry you to where you've always dreamed of being. We built this business to facilitate a lifestyle of chasing sunsets, wild trails, cold mountain streams, and warm campfires.
Mostly, we learned that the typical auto dealer experience isn't the way it should be so we decided to be different. Since opening our first retail location in 2007 as Red Mountain Rovers, we've learned a lot about the automotive industry.
